Tokmanni Group's goal is to continue its strong growth
Tokmanni expanded its operations beyond Finland in line with its strategy by buying the Swedish discount store chain Dollarstore in August 2023. Together, Tokmanni and Dollarstore form one of the leading discount retailers in the Nordic markets. Tokmanni and Dollarstore are determined to continue taking measures to promote strong growth. Tokmanni Group's long-term vision is to become the leading discount retailer in Northern Europe. Tokmanni Group updated its strategy on 13 February 2024.
Dollarstore is the spearhead of our expansion. Tokmanni Group will support Dollarstore’s strong growth in current and potential new markets. Tokmanni’s growth path comes from destination categories and LFL sales growth. In addition, we will explore opportunities to expand Click Shoes or Miny in their current or potential new markets.
The targets of Tokmanni Group's strategic period 2021–2025 and achievements in 2023
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Target
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Achievement in 2023
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Revenue
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EUR 1.8 billion
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EUR 1,392.7 million
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Comparable EBIT
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EUR 150 million
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EUR 98.8 million
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Store network
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Over 360 stores in Nordics*
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335 stores in Nordics*
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Net debt / comparable EBITDA excl. IFRS 16 impact
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Less than 2.25 at year-end
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1.6
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Dividend**
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About 70% of net result for the financial year
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83% of net result for the financial year 2023 (Board’s proposal to AGM)
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* The figure does not include Click Shoe, Shoe House, or Miny stores.
** The decision to distribute dividend is always dependent on capital structure, financial position, general economic and business conditions, and future outlook.
Cornerstones of the strategy
The cornerstones of Tokmanni Group's strategy are enhancing customer confidence and loyalty and improving cost-effectiveness. Key measures to achieve these are investments in the significant expansion of the assortment, low prices, easy shopping, an attractive customer experience, the expansion of the store network, personnel, responsibility and the efficiency of operations.
- widest possible assortment
- lowest possible prices
- fast and easy to shop
- personal and exciting shopping experience
- friendly and knowledge-able personnel
- sustainability
To achieve our goals, Tokmanni Group must have
- service-oriented and motivated personnel
- efficient sourcing and buying
- efficient supply chain
- efficient digital solutions
With these measures, in other words with every day low cost, we improve cost efficiency and have the lowest price level.