Private labels

At Tokmanni, a customer can select what they need from a wide and interesting assortment of products. Our product categories include groceries, home cleaning and personal care, clothing, tools and electrical equipment, home, decoration and garden, as well as leisure and home electronics.

The assortment in Tokmanni’s product categories consists of the company’s own private label products, and non-branded products as well as leading international and domestic brands. Our private labels include Arki 360°, Autoplus, BBQ King, Brücke, Future TT Sport, NATUR PREMIUM PET, Ideale+, Noixx, Iisi, Kraft, Kotikulta, Parco, Perfekt+, Pisara, Pola, Pola Plus, Priima, Tok Garden and Vaeltaja, among others.

Some of the key measures taken by Tokmanni to improve the gross margin include increasing direct imports and growing the sales of its private label products. These measures integrally involve increasing sourcing through the sourcing company in Shanghai and boosting the efficiency of such sourcing, as well as growing the sales of stock lots. Moreover, Tokmanni is focusing on improving its product category specific operations by reducing shrinkage and ensuring inventories do not become obsolete. Tokmanni has a joint sourcing company in Shanghai with the Norwegian general discount retailer Europris ASA.

In 2022, direct imports accounted for 27.1% of sales. These can be broken down into products purchased using Tokmanni’s sourcing company in Shanghai, which accounted for 18.2%, and other direct imports, which accounted for 8.9%. The brands managed by Tokmanni (private label products, exclusive brands and non-branded products) represented 32.2% of sales.

 

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In 2018, Tokmanni expanded its selection of tools by launching its private label brand Brücke. The brand covers for example a wide range of electrical tools and appliances as well as different kinds of garden machines and devices.

In 2019, Tokmanni launched two new private labels called Perfekt+ and Pisara.

The Perfekt+ brand offers effective and long-lasting detergents while the Pisara brand focuses on personal care. As always with Tokmanni, the prices of the products are very affordable.