Frequently asked questions

We serve our customers with a wide network of stores. In early 2023, we had around 200 Tokmanni stores, several Miny stores, a total of around 30 Click Shoes and Shoe House stores, and online stores tokmanni.fi and clickshoes.fi.

PRIDE IN LOW PRICES. We are proud to offer our customers good quality products at the lowest possible price. Our procurement is both sustainable and effective. We care about people and nature, hence we act responsibly in everything we do. DARE TO RENEW. We dare to renew ourselves and to stand out. We learn, take initiative and act sustainably - without fearing failure. Our success is measured through both customer and employee satisfaction. DO IT TOGETHER. We build our culture on mutual trust and respect. We are open, honest and fair to everyone. We succeed together.

Tokmanni’s goal is to continue to reinforce its position as the leading general discount retailer in Finland by making the most out of its key competitive advantages, which are its low perceived price image, wide and attractive assortment and good shopping experience. Tokmanni aims for stable and profitable long-term growth. Further reading: Tokmanni's strategy and targets

Tokmanni’s financial targets for the strategy period 2021–2025 are the following.

• Revenue: EUR 1.5 billion
• Comparable EBIT: EUR 150 million
• Store network*: over 220 stores in Finland
• Net debt / comparable EBITDA: less than 3.2
• Dividend**: about 70% of net result for the financial year 

*Tokmanni’s goal is to increase the amount of stores every year around six new or relocated stores in Finland.
**The decision to distribute dividend is always dependent on capital structure, financial position, general economic and business conditions and future outlook.

Tokmanni is the market leader in Finland’s general discount retail market. Tokmanni’s competitors in this market are several smaller local companies. Tokmanni is the only general discount retailer in Finland with a nationwide network of stores. At the end of 2022 Tokmanni had 198 Tokmanni stores and 4 Miny stores. In addition to emphasising low prices, Tokmanni focuses on its product selection and store concept and on the continuous development of the customer service in order to distinguish itself from other discount retailers. More information: https://ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/operating-environment

Tokmanni’s business is subject to seasonality, which has a significant effect on its revenue, profitability and cash flows. Generally, Tokmanni’s revenue, profitability and cash flows are lowest in the first quarter and highest in the fourth quarter due to Christmas sales.

Tokmanni is the market leader in Finland’s general discount retail market. Tokmanni’s competitors in this market are several smaller local companies. Read more: https://ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/operating-environment

The total number of Tokmanni shares is 58,868,752. More information about Tokmanni's own shares can be found here: https://ir.tokmanni.fi/en/investors/share-and-shareholders/share-capital

More info about Tokmanni’s biggest shareholders can be found here: https://ir.tokmanni.fi/en/investors/share-and-shareholders/largest-shareholders

More info about Tokmanni’s shareholders and shareholders structure can be found here: https://ir.tokmanni.fi/en/investors/share-and-shareholders/largest-shareholders

Members of Tokmanni’s Board of Directors are Seppo Saastamoinen (Chairman), Mikko Bergman, Ulla Lettijeff, Erkki Järvinen, Harri Sivula and Thérèse Cedercreutz. More information can be found here: https://ir.tokmanni.fi/en/investors/corporate-governance/board-of-directors.

Tokmanni is exposed to foreign exchange risks through its sourcing. Unfavourable changes in foreign exchange rates can raise the acquisition costs of products purchased in other currencies than the euro, and Tokmanni may not be able to pass on all such costs to its customers. The most important foreign currency for Tokmanni is the United States dollar. In the financial year that ended on 31 December 2022, approximately 82% of Tokmanni’s product purchases were made in euros and approximately 18% in US dollars. Tokmanni hedges at least half of its purchases made in US dollars for an average period of six months. 

Tokmanni’s aim is to distribute around 70 per cent of net income for each financial year in dividends, depending on the capital structure, financial position, general economic and business conditions and future prospects.

More information about Tokmanni's divided can be found here: https://ir.tokmanni.fi/en/investors/share-and-shareholders/dividend-policy-and-dividend

At Tokmanni, our target is to become the preferred employer in the Finnish retail sector for our employees. It is important for us to offer our employees possibilities to develop in their work and to maintain a good work-life balance. For us, it is also essential that our employees are content at work and that our teams have a good team spirit.

Furthermore we want to ensure that the people manufacturing our products work in appropriate conditions. We aim to build long-term relationships with suppliers of our private labels particularly in high-risk countries. Additionally we use third party audits and perform own social compliance audits to ensure that we know in which conditions our products are manufactured.

We are strongly involved in the daily lives of people all over Finland and bear our social responsibility.

Sustainable and responsible business conduct is strategic choice for Tokmanni. We believe in smart shopping and that also means responsible sourcing. That is why we do everything we can to ensure integrity and responsibility of our business operations now and in the future. We invest in increasing sustainability competence, in direct import of our own brands, in the establishment of long-term supplier relationships and in close collaboration with various parties. In this way, we can both influence the manufacturing conditions of the products we source and keep our prices low.

Read more about our Sustainability themes and goals:
Products and Sourcing, Climate, People and Business Integrity.

Tokmanni observes a three-week (21 days) silent period prior to publication of financial results. During this time, Tokmanni does not comment on the company’s financial situation, markets or future outlook. During the silent period, Tokmanni’s executives and employees do not meet with representatives of capital markets or financial media, nor do they comment on issues related to the company’s financial situation, market outlook or business prospects.