Inside information: Tokmanni Oy has signed a licence agreement with SPAR International
On Tuesday 14 January 2025, Tokmanni Oy entered into an agreement with SPAR International. The license to operate the SPAR brand exclusively in Finland was granted to Tokmanni, an established variety discount retailer which will benefit from the scale and knowhow of SPAR International, particularly in the area of grocery retailing.
Tokmanni will focus on refining the SPAR concept to fit the Finnish market and offering customers a wide assortment of SPAR products. Tokmanni will brand its fresh food business under the SPAR brand and concept. The aim is to have all Tokmanni’s current 20 fresh food departments operating in line with the SPAR concept in the coming years. The first SPAR branded food department in Tokmanni store is planned to be opened next summer and the next ones before the end of 2025. The SPAR brand logo will also be on each Tokmanni’s fresh food store exterior together with Tokmanni brand logo. In addition, Tokmanni will consider new store locations and stand-alone SPAR stores at a later stage.
Read more here.
Analyst and press event
Tokmanni Group’s President and CEO Mika Rautiainen and SPAR International’s CEO Tobias Wasmuht presented the partnership agreement to analysts, investors and media representatives both in Finnish and English on Tuesday 14 January 2025 in Helsinki, Finland.
The event in Finnish included a presentation by Tokmanni Group’s President and CEO Mika Rautiainen.
The event in English included a presentation by Mika Rautiainen and SPAR International’s CEO Tobias Wasmuht.
Recordings of the events are available here:
Finnish: https://tokmanni.videosync.fi/tammikuu2025
English: https://tokmanni.videosync.fi/january2025